It’s easy to find an audience to market to. One way is to pull a list from a software like Realeflow or another list building software.
To compile your list, you first pick the area that you want to target (two to five top zip codes) and then pick your lead source (we will cover these later.)
The sellers who will contact you on behalf of your direct mail are usually motivated to sell because of one of two things:
- Financial Reasons (Bills, foreclosure, divorce, medical expenses, etc.)
- Property Reasons (Needs work & they don’t want to do it)
Truthfully, we are helping these people by taking the property off their hands in exchange for money that they desperately need or want.